Become the best-known name in your field.
Your prospects, customers and rivals all want the same thing: to know what's making news in your industry as soon as it happens, and what it means for them. Deliver this, and they will come to you.
The problem with LinkedIn
You already know what's wrong with your feed. Thousands of owners posting the same recycled listicle, written by the same AI, prompted by a 22-year-old at a content agency. It all sounds the same because it is the same.
That's not how anyone becomes the authority in their field.
What I do instead
Imagine spending half your week doing nothing but following your industry. Every announcement, every development, every shift – and the moment something happens, you have a pithy, well-judged take on it: what it means, whether it's good or bad, what comes next.
You'd become the clear authority in your field. People would follow you because you know what's going on before anyone else does.
That's the job. You don't have half your week. I do.
I'm a journalist – for over 30 years, with bylines in the Sydney Morning Herald, The Australian, Acuity and In The Black. I bring the one thing an agency and an AI can't: I immerse myself in a field – learning the players, what drives them, where they're heading – until I can spot news the instant it happens, and draft a post in your voice worth reading.
You don't become a journalist. You become the most switched-on name in your industry. That can't be faked and it can't be generated.
What you get
- Content strategy and topic database – based on in-depth interviews with you and deep research on your industry
- Analysis of your industry – which topics are resonating and which ones you can own
- Three LinkedIn posts a week, every week. Sharp takes on a real development in your industry – never recycled filler
- A standing read on everything moving in your field, so you're as across it in the room as you are in the feed
- Thirty years of news judgement: knowing what matters and what's noise
This is commercial intelligence turned into public authority: a standing read on your market, turned into posts your prospects want to read.
My clients now get a steady flow of inbound leads from their posts, have turned cold contacts into warm ones, and have built a body of work behind them.
They've each become a name their industry now knows.
Real comments – names and firms obscured
You're not chasing 300 likes from strangers. You're after 20 interactions from potential prospects.
Who this is for
This is not for anyone wanting viral memes, selling to consumers, or spamming thirty posts a month about nothing.
It is for owners of B2B businesses where a single good client is worth more than this service costs in a year. Advisors, lawyers, brokers, consultants, founders – people whose name drives their deal flow, in industries where the news doesn't stop.
The fine print, up front
I take a limited number of clients.
Working a beat properly takes time.
One client per vertical.
I can't be two rival voices in the same niche, so your spot is exclusive.
$8,000 + GST a month.
You will get a journalist dedicated to turning you into an industry authority. One new client and it's paid for itself.
Tell me the space you want to own
Book a free half-hour and tell me where you want to make your name. On the call, I'll interview you about where your field is heading and hand you back the three topics your prospects need to read – your expertise, turned into news.